A bit about me
|I’ve been working in digitally-focused roles since the mid 90s, starting as web producer, editor and creative lead in publishing and broadcasting and more recently as a content strategist and transformation specialist.
I help clients re-define their approach to content, which could be a start-up trying to find their voice, a global business trying to do better with less or a brand needing better quality and more impact from their efforts.
My style is agile, people-centric and insight-led. And since most of my clients need their teams to come along for the journey, I work transparently and with empathy. Providing actionable, long-term value is what drives me.
I’ll always work with you to set clear outcomes – big or small. Typically they’ll be firm business and customer outcomes blended with softer measures, such as operational KPIs or reaching culture change milestones.