A bit about me
| Hi – and welcome. I’m a content and transformation consultant with deep-rooted editorial and digital experience. I focus on people, processes and platforms to guide and create change. I’m a safe and capable pair of hands. I make things happen. |  |
Approach
My style is agile, people-centric and insight-led. And since most of my clients need their teams to come along for the journey, I work transparently and with empathy. Providing actionable, long-term value is what drives me.
Some of my recent work…
- Guiding a national charity as it creates a single, simple approach to quality, well-governed content and information
- Helping a world-leading FMCG create smarter content that’s higher quality and more impactful – with less effort
- Showing a national charity where the strengths and weaknesses are in their content, to help guide their end-to-end content process
- Helping a start-up to find its voice and stand out in a crowded sector
- Showing a charity how to streamline their approach to comms, to be aligned, effective and play to the busy team’s strengths.
Outcomes
I’ll always work with you to set clear outcomes – big or small. Typically they’ll be firm business and customer outcomes blended with softer measures, such as operational KPIs or reaching culture change milestones.